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My Profile Log Out. News of the deal caught Facebook employees by surprise when it was announced on Monday, April 9. Facebook had made a few small acquisitions here and there, but this was the company's first major deal. Among those shocked by the news was Dirk Stoop, who was the product manager in charge of Facebook's Photos products and leading development of the Camera app.
Stoop found out about the Instagram acquisition that Monday when his wife told him the news while he was in the shower, according to a colleague he told. Facebook went public a little more than a month later, and a few days after the IPO, the company released the Camera app it had worked on for months. Camera was a neat app, but with Instagram now on its side, Facebook simply did not need it. If Facebook was able to pivot and become successful on mobile devices, that'd be great, but if not, Zuckerberg at least wanted another horse in that race, one of the sources said.
And that was Instagram. Since then, Facebook's Instagram acquisition has been a stellar success -- so much so that many within Facebook started to feel that the photo-sharing app siphoned growth away from the core Facebook app, according to reports from Wired and The Information.
When Zuckerberg spoke with analysts on the Facebook earnings call in July , he took credit for Instagram's accomplishment of amassing 1 billion users, saying "We believe Instagram has been able to use Facebook's infrastructure to grow more than twice as quickly as it would have on its own.
After the call, Zuckerberg reportedly told Systrom he would be removing the various ways the core Facebook app funneled growth to Instagram, prompting Systrom to send out a memo to employees informing them of the changes, which he disagreed with.
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Social Media: Sharing Ideas and Thoughts Social media sites and apps help people share ideas and build communities. See how social media can help you grow your business and gain customers. Mark Zuckerberg Definition Mark Zuckerberg is a self-taught computer programmer, self-made billionaire, and the CEO of Facebook, which he co-founded in his dorm room in
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